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Brands, Loneliness, Reps and Joe Rogan
How rising levels of loneliness are making personal relationships the most influential brand vehicle ever. Sascha Burger @sbu Published...
Sascha B
14. Jan.2 Min. Lesezeit
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The silent Thief of Sight
As Glaucoma Awareness Week comes to an end, we're going back to the basics, providing you with an overview of the fundamentals of this...
Sascha B
15. März 20243 Min. Lesezeit
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The eye disease affecting 1.5 billion people globally and why Apple will make everyone care about it
Guessed it already? We are talking about Myopia (near-sightedness), which truly is a pandemic affecting people of all ages everywhere in...
Sascha B
4. März 20243 Min. Lesezeit
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Setting measurable Marketing Objectives - It is easier than ever. A Blueprint.
All MedTech Marketers have been there: Discussion how in the world their objectives can be measurable, although their contribution is so...
Sascha B
5. Feb. 20243 Min. Lesezeit
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The un-tapped Pool of MedTech Marketing Opportunity: Regulatory Affairs
A profession which has been looked upon as the closest thing to a MedTech company's internal DMV is increasingly becoming a significant &...
Sascha B
23. Jan. 20242 Min. Lesezeit
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The healthcare technology of the year: GLP-1s
Welcome to 2024 - the year the world will understand the potential of GLP1s like Wegovy or Mounjaro. Yes, Novo Nordisk, the Danish maker...
Sascha B
9. Jan. 20243 Min. Lesezeit
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3 Keys for Crisis Communications
If it is a recall, the announcement of an unexpected departure of a key person or even internal communications of bad news: there are a...
Sascha B
4. Dez. 20233 Min. Lesezeit
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Cold e-mails I received this fall
This edition includes a flat 0! But also an 8/10. Enjoy the read! The September edition of this article seems to have hit a nerve, so...
Sascha B
29. Nov. 20234 Min. Lesezeit
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Intro to the medical device reimbursement system in Germany
A high level overview of the rather complex medical device reimbursement system in European's biggest market Yes, it can seem like a...
Sascha B
20. Nov. 20233 Min. Lesezeit
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Selling MedTech Start-Up products through a big organization's sales channels
Proposal of a simple 3-step framework Post-merger integration is an extremely interesting and difficult subject in medical technology. It...
Sascha B
24. Okt. 20234 Min. Lesezeit
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Cold e-mails I received in September
There were many bad ones but also a few good ones. Enjoy! Being active on a few professional social media sites, (sales)people can find...
Sascha B
5. Okt. 20233 Min. Lesezeit
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Aiming for 40% very disappointed customers
MedTech Marketing take-away from Earlybird's Annual Limited Partner/Founders Day A great day in Berlin Earlybird Venture Captial hosted...
Sascha B
22. Sept. 20232 Min. Lesezeit
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